A New Credit Card Program is Saving People Money on Uber!

There have been a lot of disruptive changes in the financial business lately, from high interest online banking to the rise of the independent IRA over the 401K as the investment of choice, but there are more developments in the pipeline.

Major credit card issuer Capital One has already been offering 1-2 percent cash back with their Quicksilver line of credit cards, but now they are offering a full 20% cash back reward with their Quicksilver cards on purchases of services from Uber until April 30th, 2016.

That is a sharp departure from the norm, where up to 5% was all that consumers could expect in a special category for reimbursement purposes.

This is also unique in that it is one of the first promotions in credit company history that is targeted at Millenials that aren't necessarily in college. By focusing on Uber users, they are likely to appeal more to the demographic that hasn't invested in a car but still has a need for transportation that has supported the boom in consumer-client relationships like Uber and Lyft.

So, do you think that this is just smart marketing, or a sign of a shift in the way that credit companies are thinking about millenials?